For home owners looking to spruce up their home before listing it, there’s plenty they can do to attract more buyers and potentially boost the value of their home too.
Veteran real estate professionals recently weighed in at This Old House on some of the best home improvement projects they believe can help a home show better. Here are a few of their ideas:
# Enhance the front door
“Don’t underestimate the power of a front door,” Willens says. “People make up their minds in the first seven seconds of entering a house.” Have an overhang on the front porch, such as an awning or portico above the front door, suggests Roger Voisinet, a real estate professional in Charlottesville, Va.
# Light it up
Keep the home bright: Have windows open to let the natural light flow in, consider lights that use motion detectors to turn themselves off, or install sun tubes, a reflective material that funnels natural light from a hole cut in a rooftop down through a ceiling fixture in a room. “High wattage bulbs make
Here are our Efficacious real estate marketing ideas for those looking to win the real estate marketing game :
# Create an Awesome Website
Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. I myself have only rented, but even when renting a property I’ll Google Map the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.
Make it easy for users to access all this information – make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances (mention the bus stop that’s just a five minute walk, or the Starbucks at the end of the block).
# Make Your Site Easy to Navigate
All the great property pages in the world won’t mean much if your site is a
Sales of single-family homes will rise modestly again and median sales prices should be up 3% to 5%, trade groups and researchers say. While rising mortgage rates and a shortage of first-time buyers may temper that outlook some, the coming year should be another seller’s market for real estate.
Despite an upsurge in construction, home inventories remain low and multiple offers are still common.
While a 6-month home supply is considered a balanced housing market, most markets are well below that, some significantly. Moreover, supporting fundamentals are far more solid than about a decade ago in the pre-bust years of 2006-2007.
With that as a backdrop, here are 10 tips for buying and selling real estate in a presumed up-market
1. Buyers: Don’t overreach
A bidding war might spur you to overspend, but paying an inflated price can make it tough to resell when prices stabilize or sink. (Read 2008-2009 real estate columns as a reminder.)
A decision to pay a premium isn’t always an errant one, though,
Buying a home is a huge investment. For most people, it is the largest purchase they will ever make. Before you jump into the wonderful world of homeownership, however, make sure you are prepared. Learn about credit score requirements, mortgage options and other must-do’s as a first step.
Considerations Before You Buy
The first thing you’ll need to determine is what your long-term goals are and then how home ownership fits in with those plans. It could be that you’re simply looking to transform all those “wasted” rent payments into mortgage payments that actually give you something tangible. Others see home ownership as a sign of their independence and enjoy the idea of being their own landlord. Narrowing down your big-picture homeownership goals will point you in the right direction. Here are five questions to ask yourself:
- What type of home best suits your needs?You have several options when purchasing a residential property: a traditional single-family home, a townhouse, a condo, or a multi-family building with two to four units. Each option has its pros and cons, depending on your homeownership goals, so you need to decide which type of property will help you
If you own a real estate business, then you should always be looking for new ways to promote the properties you’re currently listing on the market. Many real estate professionals are making a strong push to expand their online marketing strategies, and for good reason. More people than ever before are using the Internet to find homes in their area that are for sale. While there are lots of ways to market your properties online, Instagram has become one of the more popular methods for doing so. Follow these tips to make using Instagram for real estate listings and properties fun and easy.
To start, you should learn how to take high-quality photos with whatever device you will be using to post to Instagram. Most people today post to Instagram using their mobile phones, so make sure that you know how to get the most out of the camera on your phone. Photos that are visually appealing always perform better on Instagram, as people are much more likely to notice them and like them.
Using relevant hashtags with your Instagram photos is another great strategy. Try to identify hashtags that you believe those in
Most home sellers have very little experience with real estate agents. For that reason they may not know a good real estate agent from a less than perfect agent, at least not until it is too late. An excellent real estate agent is like a conductor, guiding a group of resources towards a final goal: the sale of the house. Here are the top the characteristics of the real estate agents who do the best job.
Organized with attention to detail
A real estate agent that is organized and likes to work with attention to detail is the one that is most likely to sell a home. This is especially true in a hard-to-sell market. Great agents know the tiniest changes sellers can make to improve the sale-ability of their home. They are creative with their MLS listings and they take the best photographs of each home. They return client calls promptly and make every appointment on time.
Connections and representation
The top agents come to a home with a prospective buyers list. They also are working with a well known realty agency. They know other realtors in the area, too, and are
As you prepare a home for a showing, remember that you are staging a scene where potential buyers should immediately be drawn in and feel at home. This requires striking the right balance between showing a home that looks cozy and welcoming to the buyer versus one that looks like it can only belong to one person, couple or family.
First impressions make a dramatic and lasting impact. If you are house hunting and your agent pulls alongside the curb in front a property covered with weeds and overgrown shrubbery, your first thoughts will drift toward images of slaving away every weekend to tidy and maintain the yard. Perish these deterring thoughts in those who come to view the home by keeping shrubbery neatly trimmed, the lawn mowed and weeds eradicated. Spruce up the front entry with a welcoming outdoor chair, some vibrant blooms in a container and a fresh coat of paint on the door. Replace any rusty or tarnished fixtures such as light fixtures, mailboxes and house numbers.
Since a move is inevitable, sellers should begin packing early with the goal of reducing clutter. When potential buyers look at a home, they want to
Buying a home even in a buyer’s market isn’t the easiest thing to do. There are all kinds of homes for sale, and some of them don’t explicitly show off all of the ins and outs of why the price is so low or high. Real estate agents make the process go a bit more smoothly, especially for buyers moving to a new area or a new home seller. Even if a buyer has lived in an area for many years, he may not know where to find the better deals for homes or what schools actually have top rating in the state. But in the end, it’s up to a real estate agent to make their services relevant and necessary to clients, so that they don’t become obsolete.
The current state of things
Housing markets fluctuate all the time, and whether a neighborhood is on the rise or fall shouldn’t matter if a real estate agent knows what he or she is doing. With the right realtor, living experience and knowledge of a community can contribute to any buying or selling potential. Real estate agents also understand the value of certain features, knowing
Buying or selling a home can be a stressful situation for anyone. Fortunately, it is possible to hire real estate agents to make the entire process a bit easier on both sides. There are a number of aspects of buying and selling a home that an agent can assist with, such as helping buyers find potential properties, walking buyers and sellers through the entire process, and even negotiating the price of the home. Often times, negotiating price is the most difficult aspect of a agent’s job, but here are some negotiating tips that tend to help keep both sides of the real estate transaction happy.
Knowing the market
By being aware of local real estate and housing trends, real estate agents can also have a one-up on the buyer or seller’s agent in any transaction. For example, an agent can potentially talk a buyer into offering a little bit more for the house if he or she can convince the buyer that the home will likely increase in value due to local housing trends in the near future.
Comparing local home values
One of the best ways a real estate agent can have some leverage
As a real estate agent, you understand how important it is to attract and retain sellers. Your reputation strongly depends on how much support you provide your clients, your knowledge of the market, and whether or not you can keep the promises you are making to retain your clients. You never want to be an agent that sellers regret choosing. If you want to build your reputation as the best real estate agent in your territory, avoid these 10 mistakes that real estate agents make today.
# Failing to stay on top of housing inventory and sales trends
As an agent, you know that the housing inventory affects listing price. You want your clients to know that you understand current housing inventory and sales trends, so that they are confident that you can sell their home quickly by listing the home at the right price.
# Promising that you can get the highest price
Sellers are typically meeting with more than one agent before they choose one to list and sell their home. Each agent is going to tell the seller the price at which they feel they can list the property. As you probably know,
There are a variety of ways that you can promote real estate properties using online tools. Social media is the latest way that real estate agents can truly network and get their names out there. Social marketing is the key to becoming a top real estate in today’s housing market. As much as real estate agents are business people, they are also competitive entrepreneurs when the market gets rough to navigate. Adding social media into the mix just makes your site that much more competitive.
Access Top Home Selling Sites
Zillow, Yahoo Real Estate, Craigslist and Trulia are some of the best places to advertise your home. These are the most popular sites for listing and cross listing homes that you are selling. However, you have to make sure that you use the tools on these sites to your full advantage and link to the listings as well from your own real estate agency. By doing this, you increase links to your properties and guarantee that your listings will be seen.
Craigslist is a popular way to find first-time buyers and sell properties to those who are looking in specific areas. Craigslist is also a free service, so
One of the biggest changes to the real estate industry has been the use of the Internet to market and sell real estate. While the Internet can be a friend to a Realtor, finding a buyer for a home can still be a challenge. For those who are struggling to find online buyers, there are several tips to attract more clients.
The first is to use plenty of pictures in the online listing. When shopping online for real estate, one of the biggest turnoffs for a potential buyer is a lack of pictures. The average listing should have at least 15 to 20 images of the interior and exterior of the home, including images of the kitchen, bathrooms, bedrooms and any other living space. It is also important all the pictures look attractive. You should ensure the rooms are clean and well organized and that there is adequate lighting. While pictures are important, you should also try to provide a good description of the neighborhood. In many cases, the location of the property is more important to a buyer than the actual home itself. If you are looking to attract as many buyers as possible, the online listing should
Real estate agents play a huge role in one of the most important financial decisions of our lives. When it comes to buying, selling, leasing, or renting, they’re the ones who shepherd us through a process that can only be described as overwhelming. We talked to a handful of agents across the country to learn more about the tricks of their trade—and in the process, picked up a few tips for you.
# THEY’RE NOT JUST SELLING HOUSES.
Agents also have to sell themselves, and large portions of an agent’s business come from referrals and repeat clients. Many come to be known as neighborhood experts by moving a large quantity of homes in a given area, and that perception alone can be enough to get hired. Agents can also “farm” areas, meaning they choose a specific geographical area and target their marketing efforts there. When asked about the ever-present nicknames on “For Sale” signs (a la “Theresa ‘Terry’ Griffin”), Marchese wrote that it’s a way for agents to give off the air of a long-lost friend. Aside from investing in professional architectural photographers, sending out postcards, and networking, MacMahon says he’s also strategic about his online presence
After years of bad housing news, most of America’s markets have begun to turn around. In fact, the latest Trulia Price/Rent Monitor shows that year-over-year, asking prices are up 10% nationally and are rising in 97 of the 100 largest metros.
With the trifecta of increasing prices, historically low interest rates for buyers, and the approaching summer sale season, you might be thinking of selling. But even with the latest jump in sale prices, you still need to maximize equity when your house hits the market.
To get the most money out of your home, it pays to do everything right. Shockingly, sellers make up to three costly mistakes each sale. We’ve put together nine of the most common (and most avoidable) seller mistakes. Learn to identify and eliminate all of these, and you can save yourself thousands –even tens of thousands – of dollars.
Here are the 10 mistakes you must avoid :
- Not Hiring A Professional To Sell Your Home – Trying to sell your home by yourself is sheer madness. You need the expertise of a professional. The numbers also don’t lie – home sellers who try to do it themselves often end up taking longer to sell and sell for
We’ve all heard about how “bad” the real estate market is. But what’s bad for sellers can be good for buyers, and these days, savvy buyers are out in spades trying to take advantage of the buyer’s market. Here are 13 thing you can do to help sell your house.
1. Audit your agent’s online marketing. 92% of homebuyers start their house hunt online, and they will never even get in the car to come see your home if the online listings aren’t compelling. In real estate, compelling means pictures! A study by Trulia.com shows that listings with more than 6 pictures are twice as likely to be viewed by buyers as listings that had fewer than 6 pictures.
2. Post a video love letter about your home on YouTube. Get a $125 FlipCam and walk through your home and your neighborhood, telling prospective buyers about the best bits – what your family loved about the house, your favorite bakery or coffee shop that you frequented on Saturday mornings, etc. Buyers like to know that a home was well-loved, and it helps them visualize living a great life there, too.
3. Let your neighbors